UX & Product Designer

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ELEVATE GrowthHub

A new brand and a self-managed website for a growing student association.

Client
ELEVATE GrowthHub
Services
Branding, web design, development
Industry
Association
Year
2025 – now

Overview

Brand logo and website for ELEVATE GrowthHub. I started by redesigning the logo, then built the site in Framer and added a custom admin system with AI, so the client can manage their own content.

The challenge

ELEVATE is an association growing beyond its original scope. It needed an identity that could grow with it, and a website the team could update themselves.

Visit website ↗

01 — Branding

Starting from the logo

Before building the website, I started with the brand. I retired the old logo and designed a new one that better reflects who ELEVATE is becoming: a community for students, entrepreneurs and early-career professionals, not only students.

The old ELEVATE logo
The new ELEVATE GrowthHub wordmark
The new wordmark on brand navy

02 — Design

A template as the base, made my own

I used a Framer template as the starting point to move fast, then reworked its components to fit the new brand: the hero and navigation around the new logo, the About, Events, Partners and Team pages, and the mobile layouts page by page.

The Who it's for section on a laptop
Events and Partners pages

03 — Development

Admin features, built with AI

The client needed more than a static site. Working with AI coding tools, I added an admin system so the team can manage their own content.

  1. 01

    Content management

    Site content lives in Firebase Firestore and is edited from an admin panel, so nobody has to open Framer.

  2. 02

    Secure login

    Only the ELEVATE team can sign in, through Firebase Authentication.

  3. 03

    Event management

    The team adds and edits events and team members themselves, and the site shows the changes.

The admin panel: events and team management

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